On the way to New Plymouth we drove through the town of Bulls. Some clever person has come up with an amusing idea. Lots of the local businesses have signs that advertise the town. I think you can get the idea from the sign above outside the used house and house removals yard, Moove-a-bull. I did not manage to catch all the signs, here are a few I would like to share. Restack-a-bull outside the local dairy (corner shop to non-kiwi's). Comfort-a-bull outside the local B&B.